There are so many click bait headlines out there, we thought we'd clear the murky waters when it comes to weather headlines.

Many media outlets use emotive headlines to grab your attention, which often leads to clicks on their sites that generate income for them.

Some headlines cause unnecessary upset for many people.

Lert Info tries to be as accurate as possible, so if something needs your attention, we word things in a cautious way.

These two images are for Friday 5th and Sat 6th April 2025. They are weather models for 7days out showing expectations for a 24hr period. As you can see, one has a lot of rain for parts of the West Coast and the other model has none over the exact same 24hr period. 

In this situation, we initially say nothing, but check these and other model updates every day. When similarity starts to occur, we dig deeper. When our confidence is about 50% we could start to mention it. Every few hours we reassess and start sending info directly to subscribers that something might be brewing. Within three days we were sending our first alerts.

It's not until about 3 or 4 days out can we start to locking in any details.

The exception - With Cyclone Gabrielle however, models were alighned two weeks out, so we sent news alerts directly to potentially affected people

We also posted on Facebook but only about 30% of followers would have seen it because of how FB distributes posts.