0 Effective Alerting is about speed and reliability.
- Lert Info
- by Stuart Gunn
- 26-08-2020

When it comes to personal safety and relevant information, you need and expect alerts as soon as possible, right? The ONLY effective way to get this information to you is with push alerts.
The sooner you know, the sooner you can take action for you and our family's safety.
Covid alert sent Wed 26th. Speed is vital here. Most Txt users would have read this in the first 5 mins. Email users may not have read it for several hours. That could have consequences of transmission of the disease if someone is infected.
From evacuations and Covid 19 alerts, poisonous food recalls and storms, Lert Info is the only service of it's kind in New Zealand
There are differences though in how alerts are delivered. Currently we ONLY use email or Txt. Soon we will have an app. The difference will be like moving from a Mini to a Rolls Royce
The following images demonstrate the differences of various delivery methods.
This shows the time it takes people to open an email.
This show Facebook reach. Potential is 34,313 people. You can see clearly why we don't use Facebook, it's very unreliable. The FB algorithm determines who sees every post. Thousands of people never see each post (red). It could be you. We use Facebook for non critical information.
Txt has an opening rate of 98% with most people opening them within 5 minutes.
Emails are free, but there is a trade off of when you will read it. We include email alerts as a social service so anyone can have access. But for just $2/mth (a bag of sweets or 1/2 a coffee) you can have the best.
To register go to www.lert.info