0 Why Email is not suitable for Emergency Alerting
- Lert Info
- by Stuart Gunn
- 12-08-2020
When we set up Lert Info, it was the NZ's very first dedicated National alert service.
We wanted as many people as possible to benefit from our alerts, and the delivery options were free emails or paid Txt. With email though there is a huge tradeoff - TIME

The above image shows what happens to email.
If a person's life is at risk as with an evacuation (we sent 3 in 2019) time is of the essence. Getting information late could be fatal.
We use one of the most robust services - AMAZON but that still has delays up to 8hours. With the Edgecumbe evacuations the community only had about 1-2hrs to get out. All Txt subscribers got their alerts immediately.
People also read Txts within 8mins but generally don't hurry to read emails.
Civil Defence stopped using email but we keep it on as a social service.
We often send over 100,000 alerts a day, but scam/spam measures used by servers and businesses now cause major delays, holdups and rejections.
Lert Info is NZ's only dedicated Pushed Txt Alert provider. Yes, it's $2 per month but isn't that worth your families safety.
Register today at www.lert.info